Hyundai Motor and UNDP’s ‘for Tomorrow’ Project Wins Media Category at 2023 SXSW Innovation Awards

Hyundai Motor and the United Nations Development Programme (UNDP) have garnered recognition for their collaborative initiative, ‘For Tomorrow’, at the esteemed 2023 SXSW Innovation Awards. The project won the Media Category accolade, which celebrates the most progressive and impactful media-related entries.

This innovative collaboration was developed to address the need for greater diversity and representation in the media and entertainment industries. Through the ‘For Tomorrow’ project, Hyundai Motor partnered with the UNDP to develop a series of content featuring inspiring stories of individuals from around the globe.

The award-winning initiative has yielded a variety of tangible results. These include a series of short films, a digital platform, and a range of digital content, all of which seek to amplify the voices of those who are often underrepresented in the media.

In addition to these tangible results, the ‘For Tomorrow’ project has also achieved success in terms of creating meaningful conversations about representation and diversity in the media. This has been achieved through the engagement of a broad range of stakeholders, including content creators, media outlets, and members of the public.

In recognition of its success, Hyundai Motor and the UNDP have been honoured with the Media Category award at the 2023 SXSW Innovation Awards. This award celebrates the most progressive and impactful media-related entries and acknowledges the immense potential of the ‘For Tomorrow’ project to make a positive impact on the media landscape.

The collaboration between Hyundai Motor and the UNDP is a testament to the power of partnership in achieving meaningful progress. Their successful ‘For Tomorrow’ project has demonstrated the importance of diversity and representation in the media and highlights the potential for collaboration to bring about positive change.