Marc Girard of Rolls Royce: “The first thing we want to create is, once again, a luxury experience”

Rolls-Royce Interior Design Director, Marc Girard s‘has been operating since 2019 for full British cars with unique layouts and details.

C‘is on‘50th anniversary eventAndthe age of BMW France where Forbes France met Marc Girard, guardian of the interior at Rolls-Royce. Close to the event, ou he specifically revealed‘definition « French Flair »creativity‘he has been entrusted with his journey. To denote this academic evolution, we can use‘adjective fidAndno doubt at all.

“It can be seenvery short wordsIt is more at the age of 4,Ands that i‘I could hold a pen in my hands, me‘I started drawing cars », admits Marc Girard. AprAnds lessons in trAndUniversity of Architecture Pasadena Center for the Arts, California, Parisian d‘nature of the concrhe stretches his dream and intAndgre BMW in 1993. A solid profile of the German automotive group, he quickly rose through the ranks until he was appointed Head of Interior Design in April 2009, Global Automotive Design Director in July 2013 and finally Head of Concept Design for BMW in September 2016. From his background experience, he worked on the interior designs of BMWs and Minis.

In almost 30 years in‘company, he moved to another branch of the group and took the reins of interior design at Rolls-Royce in 2019. At that time, and until today.‘Today, one engine drives it: “Strive for Perfection.” »as Sir Henry Royce and Sir Charles Rolls said, pAndbrand re-inventors. AprAndAfter almost five years in this role, we asked him four questions to find out more about his daily life and his expertise within‘one of the most prestigious car manufacturers.

Forbes France: How are you today?‘Rolls-Royce cars today?

Marc Girard: Rolls-Royce, as part of‘automotive product, we can almost say that‘is more than‘car. “More than a car », as they say in my department. We approach, in all humility and in all humility,‘the work of‘art, d‘statue or even‘architectural creation. Products that‘We create a perfectionist attitude. VS‘is the motivation of‘all designers and engineers: to provide our customers with the best products. We call d‘ailleurs la Rolls-Royce Phantom « the best car in the world »n‘isn’t this

Forbes France: Do you have any interior design tips from Rolls-Royce?

MG: Yes, to some extent. The first oneera, c‘is that we have a strategy in the morningAnddesign renewal. SecondAndI, we define maniAndabsolutely correct‘that experience‘we want to create for‘car user. This translates into‘architecture and purity of form and proportion. At Rolls-Royce, we consider interior design to be a kind of canvas on which customers can create their own personal wishes, sometimes the most unique ones, to personalize and personalize the car.

Forbes France: Currently, and for several years now, there has been the emergence of electric vehicles. These modsAndDo individuals have an impact on design and do you have an impact on interior design?

MG: Rolls-Royce is‘first Rolls-Royce. And then, it is‘it’s an electric Rolls-Royce. The first oneAndagain that thing‘we want to create, it is‘is, once again, a “hyper luxury” experience. ». The fact that it is an electric car comes second. However, the two cooperateïperfectly matched. Electric technology is fully at Rolls-Royce, because it is‘it is quiet and smooth. The case‘fully registered with n‘It has no effect, in interior design at least.

Forbes France: Over the years, citizens have become more and more environmentally friendly, does this push you to change the materials you choose?

MG: Absolutely, it is‘is a question you can easily ask but come ongue Christine Franck, Head of color, material and trim design. But I can answer clearly. L‘The ecological approach is translated at Rolls-Royce into an even more international opening of the subject which is reflected in the choice of materials. For example, the choice of fabrics that come s‘add to the skin. We‘aperhe understands that the fabric, through its treatment, its quality and its transformation, is‘is something that‘we can put in the upper step the skin in the materialAndagain luxury. All his thoughts and discussions are aimed at answering these types of requests and, indeed, raising Rolls-Royce even higher.