Maserati in trouble: Tesla’s candidate for acquisition

Update: This article was definitely an April Fool’s joke! Some of the information below has been compiled.

Here is some unexpected news that will rock the automotive world! Sources close to the matter reveal that Maserati may soon change hands. Indeed, according to this news, Tesla, the American giant of the electric vehicle industry, is in high talks for a possible partnership, or even taking over the Trident brand.

This news comes at a time when Maserati is going through a particularly difficult period. In 2023, the brand recorded a modest profit of just 6%, despite its efforts to improve itself as a 100% luxury car manufacturer. This transition, expected to take Maserati into a new era, has yet to bear fruit, with the brand’s historic customers remaining skeptical of the absence of the characteristic roar of its engines.

The postponement of the launch of two highly anticipated models, the Quattroporte and the Levante, until 2027 and 2028 respectively, has only.increasing uncertainty about the company’s future. Faced with this situation, rumors suggest that Maserati may be forced to choose between persevering in its transformation efforts or being swallowed up by a bigger player.

It is here that Tesla comes to play. The undisputed leader in the electric vehicle industry, it can use its technological expertise transforming Maserati into a symbol of electric luxury. With flagship models like the Tesla Model S Plaid and the future Roadster promising impressive performance, Tesla can provide Maserati with the technology and innovation necessary to attract new customers.

“Imagine the perfect blend of tradition and innovation, past and future. This is what Tesla’s purchase of Maserati would represent,” said a person familiar with the matter. “Maserati is an iconic brand with an unparalleled history and legacy in the world of luxury cars. By integrating this tradition into Tesla’s innovation ecosystem, we can create electric vehicles that are not only environmentally friendly, but also capture the imagination, while delivering unparalleled performance. »

That person suggests that Tesla’s expertise in electric technology could revive the Maserati range, by giving it a new push towards electrification, without giving up its soul. “We have proven with examples like the Model S Plaid that electric cars can beat the best hot sports cars in terms of performance. By applying our technological know-how to Maserati’s timeless designs, we can produce cars that combine aesthetic appeal with technical excellence . »

The discussions between Maserati and Tesla remain confidential at this time, and neither party has made an official comment on the news.