Volkswagen sold 8.262 million vehicles across all brands. In the face of a shortage of components, Skoda and Seat saw their sales fall sharply last year, unlike Volkswagen, Audi and Porsche.
The Volkswagen Group broke even in 2022, with 8.262 million cars sold worldwide, down 7%. Behind the flagship brand, Volkswagen, sales of 4.5 million in 2022 (-6.8%), we also find Audi (1.6 million cars, -3.9%), Skoda (731,000 units, -16, 7%), Seat-Cupra (386,000 , -18.1%), Porsche (310,000 +2.6%) or even Lamborghini-Bentley (24,400 sales, +5.8%).
Various positions, from general professionals to luxury through premium, and a completely different direction therefore, as recognized by Xavier Chardon, president of Volkswagen Group France, guest of Good Evening Business this Wednesday, January 25.
“When we look in more detail at what is happening to the brands, we have brands in the group that are doing very well, especially in luxury Porsche, Bentley, Lamborghini, which have not had problems (…), ours. to develop truck and bus brands.”
High demand and low production yet
In contrast, the year proved to be more difficult for brands offering more affordable cars, such as Seat or Skoda.
“We have a worse situation with our brands such as Seat and Skoda which are facing the allocation of our controls which are going to the more profitable brands.”
With the situation that seems to be improving on the semiconductor front, the availability of cheaper models may be better in 2023. However, we must be careful, with the electric strategy that can still punish the cheapest cars.
“In each brand, we will have models available in two months, (…) but I will have a very long lead time on models, especially plug-in hybrids that are in high demand, (…) our factories are in the market. the setup process on time, but not as fast as the request, emphasized Xavier Chardon.