“In 2025, we will make electric cars in Europe! INA”

Has the removal of the bonus for electric cars made outside the European Union affected you?

We responded immediately with the implementation of a purchase bonus of 4,000 euros, half supported by our network of 220 dealers. Last year, we sold 19% of 100% electric cars and, bonus or no bonus, there is no question of us slowing down the program our development ©electric. 2024 is a year of transition and restructuring of our industrial tools. Our Korean factory in Gwangmyeong will produce the EV3 which will be presented at the Paris Motor Show next October. And starting in 2025, we will produce the EV2, a 100% electric city sedan, at our Slovakian plant.

You will also strengthen your presence in electrical services…

This is the second axis of our transformation, with the creation of a 100% electric platform which, on a single basis, will enable us to produce vans, pick-ups, vans or minibuses, all on the same assembly line.

“The era when a French company worked in French is gone.”

You are also very present in the business sales sector. Why?

The time when the French company worked only in French is over. What matters today for company fleets is the amount of monthly rent and taxes for company vehicles. However, thanks to our seven-year warranty, Kias retain the best residual value at the end of a professional lease, which allows us to offer very competitive rents. And our ability to offer models that CO2 emissions always reduce the tax limit.