Interboot 2022: Mazda pop-up exhibition at the water sports fair in Friedrichshafen

Interboot 2022: Mazda pop-up exhibition at the water sports fair in Friedrichshafen


Trade show debut for the new Mazda CX-60

For the first time in two years, the Mazda Experience is on the road again. An innovative pop-up showroom stands at Interboot, which will take place from September 17 to 25 in Friedrichshafen on Lake Constance. At the water sports show, the Japanese car brand will focus mainly on the Mazda CX-60 e-Skyactiv PHEV. The new top model from Mazda not only scores with a stylish design, modern technologies and a highly efficient hybrid drive: With a trailer load of 2,500 kg, the large crossover is also suitable for towing boat trailers.

Visitors to the trade show can not only get a theoretical idea of ​​this, but also convince themselves in a very practical way: In addition to several Mazda CX-60s, which are shown on the basis of exhibitions and as part of the port festival, two cars are also available for trailer training. After being approved at the Mazda Experience stand, interested parties can practice driving and driving a Mazda crossover under expert guidance.

All in all, the Mazda Experience is represented at Interboot with three mobile stand modules. Emphasis is also on the multi-solution strategy, Mazda’s 50th anniversary in Germany. In addition to the new Mazda CX-60, Mazda has the electric Mazda MX-30 and Mazda MX-5 in its luggage: the story of the road will be shown in the current version and in the first generation, thus taking place. various from 1989 to today. Mazda’s appearance at Interboot is supported by Mazda car dealer Richard Dämpfle from neighboring Meckenbeuren.

The Mazda Experience is a regular pop-up installation that allows the brand to showcase itself at various events and locations. The concept of the stand consists of a main module with a coffee bar and other units focusing on different themes. The brand, its models and technology can be experienced in an exciting and creative way.