Jaguar Land Rover France is redesigning itself to improve performance

Jaguar Land Rover (JLR) Group has revealed the composition of its new management committee for its French subsidiary. This commercial design improvement is aimed at « successfully realizing the company’s vision of modern luxury defined by its Reimagine strategy ».

This new organization is led by Philippe Robbrechtpresident and managing director of JLR France, who is surrounded by a newly appointed team. Pascale Gautheron He holds the position of director of network development, while Boris Virfeu is the new director of customer experience. Anton Talpa is appointed director of commercial activities, and Michael Pierre takes the helm of the communications and events department. David Bucher is appointed director of finance and IT, and Sabrina Moreau becomes the new director of human resources in France.

More than that, Laurent Letourneur was promoted to manage the Jaguar brand for the European market, while Remi Vuillemin takes responsibility for the customer journey at the European level.

“JLR is entering a new era that promises to be very exciting and is making significant changes to its organization and its ways of working, he warns Philippe Robbrecht. Our ambition is to bring the concept of “modern luxury” to life. Whether through our new innovations that are enjoying great success in the market, or a redefined physical journey, focused on a unique customer experience in the luxury sector, we want to be able to fully bring this change to our partners and our most demanding customers. ».

Between Île-de-France and the regions

This internal reorganization was also accompanied by move to the main office in the business district of La Défense, in Hauts-de-Seine. From July 2023group teams are placed in the position of 650 m2 which promotes more collaborative ways of working. To increase the appeal of its cars and services in France, JLR is now moving from a traditional approach, focused on sales and after-sales, to a model aimed at supporting global and journey-oriented business operations.

In the new structure, the commercial operations department will oversee all activities related to revenue from new vehicles, parts and accessories, mobility programs and used vehicles. The customer experience department, for its part, will aim to establish a phygital customer journey, uninterrupted and connected at all levels, thanks to services available 24 hours a day, 7 days a week.

Finally, a new organization on the ground is set and heads of regions responsible for overseeing sales performance management, from customer experience to shop floor efficiency.