Jeep: Filosa, strategic Europe for the brand, is the third market – World of Motors

For Jeep, 2023 was a very important year for the European market and especially for Italy where it reached a market share of 4.6% (+0.8% compared to 2022) and the spread of electric versions. “We have reached almost 130,000 vehicles and for the Italian market alone we have reached almost 40% more registered vehicles than in 2022,” Antonio Filosa, CEO of Jeep since November 2023 and member of the Stellantis Executive Team since January 2021, meeting some . journalists from European media in Turin. “This is a very important result – stressed Filosa – considering the fact that we are traditionally seen, or were traditionally seen, as a popular brand dedicated to SUVs without having conventional cars or sedans. And we have created this with the continued success of the Renegade, which was Jeep bestseller in the market in Italy and Europe.
The arrival of the Jeep Avenger was a sustained success with over 80,000 orders. After launching the previous electric and petrol versions, we recently presented the 48-volt hybrid Avenger and a four-wheel drive version will also arrive by the end of the year.”
But the Compass also plays an important role in contributing to Jeep’s success in Italy, where it continues to be the best-selling C-SUV on the Bel Paese market. “In fact – said Filosa – it is the best-selling car in segment C, also considering sedans, on the Italian market.
So the Italian market is doing very well, the European market is doing very well and last year Europe was the third place for Jeep sales in the world after North America and South America and Italy was the third market for Jeep in the world after. USA and Brazil. In particular, Jeep sold more than 1 million units worldwide last year, 70% in North America, including the United States, Canada and Mexico, 13% in Latin America, 12% in Europe and 5% in other continents.
During a special press conference, Filosa also talked about the new products that will arrive in the year: Wagoneer S and Recon, the first with an elegant and refined design while the second is sporty, the sister of the best seller. A fighter. Both will be 100% electric and we will see them in Europe at the end of 2025. “In Europe – explained the CEO of Jeep – the Recon will arrive first and then the Wagoneer S, whose production will begin in the third quarter of this year. in the Jeep factory there North America and will go on sale from October.”
“The Recon – added Filosa – is a car characterized by a design perspective and inspired by the philosophy of Wrangler. We as Jeep have two families: one that identifies itself with Wrangler, then the extreme where there is the family Renegade and Recon Full Electric and then there is another family which can be identified with the Grand Cherokee under which there is the Compass and the Avenger, and soon also the Wagoneer S and the Grand Wagoneer, so on the one hand we have the luxury of continuing ‘another off-road vehicle’.
But will Jeep only be able to sell electric cars in the next few years? “We will build the future – answered Filosa – day by day with the strength of our brand, with the strength of our production, engineering, creative and sales teams and with the strength of our community. We have an internal motto where we say that we do not make Jeep, Those who make Jeep are our community. Our customers are lovers of everything new that comes along, like electronics, but at the same time they are rooted in the tradition that we have had since 1941.” However, Filosa recalled that Stellantis has a strategic plan, Dare Forward 2030, which was presented by the CEO, Carlos Tavares. “The plan – he said – provides clear goals for electricity until 2030. In Europe the goal is 100% electricity, America is 50%, South America 20%. Regarding Jeep, we must also consider that the production of our cars takes place in 8 factories in the north and the south of the world, for example those of South America, have a technological mission that is not 100% electrified, for example, chose the principle of ethanol-based efuel.”

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