Jeep: “Famous for Freedom” international marketing campaign for the new Wrangler also in Europe

Jeep is celebrating the launch of the new 2024 Jeep Wrangler, with Jeep Wrangler 4x, and the new global marketing campaign “Famous for Freedom”. The campaign will debut on Jeep’s YouTube channel with a 30-second spot, as well as feature short-format content starting with a 15-second clip distributed across the brand’s social channels and other online video placements. Promotional offer complete with a digital, social and print campaign. Olivier Francois, Global Chief Marketing Officer of Stellantis, also emphasized that Jeep was allowed to include the song California Love, which was previously inaccessible to the advertising world; this will be the voice of the entire campaign for Freedom. On the other hand, “California Love captures the spirit of the Jeep Wrangler and its owners around the world like no other song,” added Francois. The launch of Jeep Wrangler 2024 and Wrangler 4xe also begins with this global marketing campaign. The Famous for Freedom slogan represents the true spirit of Jeep Wrangler owners, “a community of dreamers who live in the name of freedom,” added Lucy McLellan, senior vice president and global head of marketing and communications for Jeep. .

A video at the center of a marketing campaign was recorded in California to better capture the characteristics of the local culture, landscape and lifestyle that make Wrangler and the song California Love two iconic features like few others.

With the 2024 Jeep Wrangler the manufacturer wants to raise the bar even higher

The best-performing Jeep Wrangler ever brings greater capability, advanced safety technology systems and greater attention to detail. A sign that the manufacturer wants to raise more bar with this The 2024 variant of America’s most popular off-road vehicle. A fixed combination enhanced by an advanced plug-in hybrid design gives you a quiet and accessible driving experience. The 2024 Jeep Wrangler 4xe is available in Sahara and Rubicon variants and will soon be available in European dealerships.

Jeep Wrangler represents 80 years of engineering excellence in the world of four-wheel off-road vehicles. The interior of this 2024 generation delivers more features in terms of comfort and safety, such as electrically adjustable front seats, up to 12 seats, radio with Uconnect 5 system and 12.3-inch touchscreen as standard, as well as side curtain airbags as standard for the first and third rows second seat. Several new driver assistance systems are also introduced such as Traffic Sign Information, Intelligent Speed ​​Alert, Drowsy Driver Alert, Driver Inattention, and Cross Lane Departure Warning. As for the Jeep Wrangler 4xe, it takes a supercharged engine A 2.0 liter petrol engine with two electric units and a high voltage battery for an electric range of up to 51 km.