Jaguar Land Rover aims to launch eight electric vehicles in India by 2030, reported PTI. The British luxury car house owned by Tata Motors currently sells only one electric car in India – the Jaguar I-Pace. While peers like Mercedes-Benz, BMW, Audi and Volvo have already launched multiple electric vehicles in the Indian market, JLR has taken a slow but steady approach. The automaker revealed a few days ago that it is closely monitoring the Indian EV market and will soon take a call on its product strategy.
The British luxury car brand has reportedly introduced eight battery electric vehicles (BEVs) in India by the end of this decade. With this strategy, JLR aims to grab a large share of India’s fast-growing electric luxury car market. Also, with this strategy, JLR aims to contribute significantly to the total EV fleet of Tata Motors. The next electric vehicle from the Indian automaker will be the Range Rover BEV.
Watch: Jaguar I-Pace electric SUV launched: First Look
JLR Chief Commercial Officer Lennard Hoornik has reportedly said that the automaker will start taking orders for the Range Rover BEV for the Indian market in 2024 with deliveries of the electric SUV expected to begin in 2025. “We plan to introduce at least eight BEVs by the end of the decade in India ,” he reportedly said.
Hoornik also said that the Indian market is a major strategic priority for the car company. He also said that India is in the right direction when it comes to the transition to electric mobility. The JLR official said that pushing for subsidies in the initial phase, setting up sufficient EV charging infrastructure and having good products are some of the important things that would encourage the adoption of electric vehicles in the country. “I think to introduce that kind of change to electric vehicles, I think it’s very important,” he noted when asked if subsidies could also help in the growth of EV sales in India.
Talking more about electric vehicles in India, he said that affordability is one important factor in encouraging the adoption of electric vehicles. “Batteries are not cheap. So if there is anything we can do to speed it up. Once you get over a certain percentage (sales of EVs) it seems to go well. Starting I think is important,” he said.
Date of First Publication: 01 Oct 2023, 1:10 PM IST