Dodge Europe is the headliner of the Dutch round of the WorldSBK Championship with a massive presence throughout the race weekend | Dodge

• The partnership between Dodge Europe and the WorldSBK Championship continues to add excitement for fans at TT Circuit Assen, with Dodge’s ever-growing presence on and off the track.
• The Dutch ‘Cathedral of Speed’ provided the backdrop for a special race weekend, with intense media attention, enthusiastic fans and the start of the brand’s exciting new events which will soon be revealed.
• In addition to the official cars on the track during the race weekend, Dodge Europe had many photo models available for test drives, many advertising posters around the circuit and the presence of brand ambassador Ida Zetterström, who participated in the production of the season’s video. new serial network IN//OUT.
• The first episode of the new season will feature a special appearance by Team Go Eleven and its driver Andrea Iannone.

Turin, 23 April 2024 – Dodge Europe has strengthened its presence in the Dutch round of the World Superbike Championship, in a weekend full of adrenaline and the start of new events for the Brand. At the Assen TT circuit, also known as the “Cathedral of Speed”, fans were able to admire the real performance of the official cars, discover and test Dodge’s iconic models and participate in the production of the brand’s IN//OUT web series .

The official Safety Cars, the Dodge Challenger SRT Hellcats, and the two Dodge Durangos that were used as cars by the Race Direction and the FIM safety manager were, once again, the highlight of the race weekend with their special presentation dedicated in collaboration with WorldSBK . Once again, the “hot laps” show enlivened the audience in the stadiums on a cold and rainy weekend.
Along with KW Auto, the brand recorded a record number of visitors to its stand at the Paddock show, with four ‘Last Call’ V8 models available for testing, three Dodge Challengers (spec) and a Dodge Durango SRT (spec) .

The brand also received media attention thanks to the presence of Ida Zetterström (@dragsterfia), NHRA Top Fuel driver, 2023 European Top Fuel champion and Dodge brand ambassador. During this race weekend, Zetterström enjoyed the full WorldSBK experience, which included the first round before Saturday’s Race 1 in his customized Challenger SRT Hellcat 6.2L V8, producing 717 hp. The unforgettable moment was broadcast live around the world. Ida was also invited by Dorna to participate in the Superpole awards ceremony on Saturday the 20th, for once handing out trophies instead of receiving them.
Ida’s unique experience at the Dutch WorldSBK circuit will be featured in the first episode of the new season of IN//OUT, Dodge’s editorial project aimed at presenting the brand’s iconic values ​​and exciting challenges in a European context. This new season aims to show all the ways that Dodge can bring drivers while discovering the classic “OUT” performance every time.

“It’s great to be back on track with Dodge here in Europe after my first few months in the US as NHRA’s top JCM Nitro fuel driver,” Says Ida Zetterström. “The Dodge Europe team has big plans for the new series, I can’t wait to be part of something real in terms of brand storytelling – wait until you see what we’ve shot here in Assen!”

“Dodge Europe is here to play a central role in each weekend’s WorldSBK festival, enhancing the fan experience at the circuit and connecting from home”, says Luca Vernoli, Head of Marketing Communications for Dodge & RAM Trucks for the extended European Region. “Our approach is to communicate with the brand in Europe through a multi-media strategy and, thanks to the good cooperation with Dorna and its partners, continue to explore exciting and unprecedented media opportunities that will be revealed in the coming weeks.”

And he added: “This weekend in Assen was a good example of this, we are also grateful for the special appearance of Team Go Eleven and Andrea Iannone, who opened the garage doors to welcome Ida and Dodge in a special moment behind the scenes of IN//OUT.”.

The production of the new episode includes a special surprise for fans of drag racing and the Superbike world: stay tuned and follow the dodge.europe social media channels for updates.

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