McLaren Racing expands partnership with Logitech G –

McLaren has he announced that it has extended its current deal with Logitech G, which will keep it working with the gamer-focused part of the tech giant’s portfolio for the foreseeable future.

The deal includes not only Formula 1 team McLarRacing and, but also its Shadow Esports division, all as part of an effort to further blur the lines between online and physical racing.

With this expansion, Logitech G will be named the official wheel and pedal partner of McLaren, and the Logitech McLaren G Challenge will return later this year, with a number of fan activations taking place again, such as meet-and-greets and other exclusive opportunities. .

While no details have been announced about the value or length of the deal, McLaren chief commercial officer Matt Dennington added: “The Sim Challenge continues to go from strength to strength, so we’re excited to expand our partnership with Logitech and continue to create a great experience for our McLaren Shadow Team and the more than 100,000 participants who have participated in the Logitech McLaren G Challenge to date.”