Kia is the main partner of the League of Legends Championship EMEA

Kia is the main partner of the League of Legends Championship EMEA


Kia Europe is again the main partner of League of Legends EMEA Championshipthe world’s leading esports platform.

The tournament started on the weekend of 21-22 January 2023 and Winter Solsticeand will end at the end of February.

The new LoL league

As mentioned, the final edition of the League of Legends EMEA Tournament has started 21 January 2023 at 18.00at the LEC Studio in Berlin and online at lolesports.com. The match pitted G2 Esports against EXCEL.

Professional league

The new version of Winter Split showed a new LEC split format, plus a double elimination playoff. This will be followed by the spring and summer splits, which will lead to the qualifying stages for the 2023 World Championship Season Finals, this year held South Korea, together with the country of Kia.

The partnership with LoL is part of Kia’s desire, confirmed in 2021 with a new logo and slogan, to transform itself from a “simple” car manufacturer to a mobility and service company, with a strong focus on lifestyle, innovation and sustainability.

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