Kia’s main character at Salone del Mobile 2023

Kia’s main character at Salone del Mobile 2023

Exhibitions and series of talks and concerts. From 17 to 23 April, at the Salone del Mobile event, Kia is the main character in the Museo della Permanente in Milan as well as the exhibition United Special Exhibitions which uniquely describes the design principles that inspire the South Korean automaker. Of course, the exhibition does not offer any car, but five large visual and audio installationsplaced in connected spaces, which introduce the visitor to the world of the brand and explain its philosophy of the Unity of Opposites based on five pillars: Courage by Nature, Happy for a Cause, Tension for Calm, Technology for Life And The Power of Development. There is no product therefore, what is important is to think ahead, the ability to look into the future. The five pillars of Kia thus they become a truly immersive and unexpected experience, exploring the relationship between man and technology and reaffirming the urgency of pausing to rethink the concept of development, what characterizes mobility and more.

The exhibition of the future which therefore becomes a real way of reflection, without the displayed products to divert the attention, but with a series of suggestions and inputs ready to transfer the basic reasons of the design. Milan design week people will also have the opportunity to participate and attend meetings and music performances from 17 to 22 April. During the exhibition United Special ExhibitionsZero magazine is really organized one conversation a day and a festival on the theme of the exhibition, each aiming to find different tools to orient oneself in this modernity. An interesting comparison on the current situation between leading cultural figures on the Italian and international scene: philosopher Emanuele Coccia, design theorist and essayist New York Times Alice Rawsthorne, curator of the Haus der Kunst in Munich Andrea Lissoni, designer Bethan Laura Wood, designer and fashion curator of the Milan Triennale Marco Sammicheli. And again: Femi Adeyemi, director of NTSradio; Bes Smets, architect and landscaper; and other artists like Hudson Mohawke, Afrodeutsche, Talpah, Alewya, Pantha Du Prince. It will be a fruitful conversation to discuss the relationship between man and technology and rethink the idea of ​​development. Because the future is now.

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