Volkswagen India Introduces Maiden Customer Experience Park

Volkswagen India has launched its first customer experience program, called ‘Volkswagen Experience’. This brand aims to do various events including experiential drives, the first of which is called ‘The 1^St Chapter: Exciting Expedition to Ladakh’, will be conducted in two groups and will include customers driving back and forth from Chandigarh to Leh. Both learning trips will have only 60 places available. The company has said that the trips are not limited to Volkswagen owners and that anyone from potential customers to enthusiasts can attend, provided they pay a fee of Rs 75,000 per person (flight tickets not included).

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The first run will be from June 9 to June 14, from Leh to Chandigarh

Commenting on the initiative, Ashish Gupta, Brand Director, Passenger Cars, Volkswagen India, said, “Because owning a Volkswagen is more than just driving it. It is an experience and a lifestyle in itself. As a customer-centric brand we have always strived to connect with buyers and our fans across the market. Today we are proud to introduce our latest Volkswagen Experience program which is set to provide a platform for the greater Volkswagen Community in India. The idea of ​​this program is to engage with customers and fans alike while providing a better experience more of the brand’s fundamentals that make owning and driving a Volkswagen a unique experience.

Also Read: Volkswagen Virtus GT Plus Sport Revealed; It will be launched in September

The first drive (from Chandigarh to Leh) will be conducted from June 9 to June 14, spread over 6 days and 5 nights. The brand has also said that the customer should bear the price of vehicle maintenance, caused by negligent driving. The brand will provide cars for the event as well as overnight stays, meals and fuel. Additionally, a doctor will also be on board with the necessary equipment. The second expedition will take place from Leh to Chandigarh from June 18 to June 23.

Also Read: Volkswagen ID.4 To Go On Sale In 10 Indian Cities; Launch Confirmed For Late 2024

At its 2024 annual brand meeting, Volkswagen showed off the all-electric ID.4, which will go on sale at the end of the year. Additionally, it also showcased the Virtus GT Plus Sport, along with the new Taigun GT Plus Sport and GT Line trims, at the event.