Dodge Europe is strengthening its partnership with the WorldSBK Championship at the Dutch round

Dodge Europe has consolidated its participation partnership with WorldSBK in the Dutch round of the World Superbike Championship, experiencing an emotional weekend and launching a new chapter in its history. On the famous Assen TT circuit, nicknamed “The Cathedral of Speed”, lovers had the opportunity to admire the performance of official cars, to explore the iconic models of the American company Stellantis, to contribute to the creation of the IN//OUT network series of the brand.

Dodge Europe main character in the Dutch stage of the WorldSBK championship

Official Security Vehicles, consisting of two Dodge Challenger SRT Hellcatwith those two Dodge Durango serving respectively as the Race Direction car and the FIM safety manager car, they again showed their importance during the race weekend. Their special promotion, dedicated in partnership with WorldSBK, has contributed to making their presence on the circuit even more distinctive.

During the race weekend, in addition to the official cars on the track, Dodge Europe offered the opportunity to test many iconic models. Additionally, the billboards placed in circulation helped promote the brand. An additional point of interest was the presence of a brand ambassador Ida Zetterströmparticipate in the video production of the new season of the web series IN// OUT.

“Dodge Europe’s presence at the WorldSBK weekend is designed to be the focal point of the festival, fueling fan interest both at the track and at home,” he said. Luca VernoliMarketing Communications Manager of Dodge & RAM Trucks for the extended European area. “We have taken a multi-media approach to grow the brand in Europe, partnering profitably with Dorna and its partners. We will continue to explore new and exciting media opportunities, which we will unveil in the coming weeks.