The manufacturer announces its partnership with the House of Champagne, already well established in the world of premium cars.
Lamborghini x Carbon: a strategic merger in 2023
After several collaborations with Bugatti, including the creation of a fully customizable nebuchadnezzar, Carbon champagne becomes official partner from Lamborghini.
“Lamborghini is a brand that evokes traditional craftsmanship and new technology; Carbon Champagne inspires this authentic, unique and ambitious celebration of life” explains Stephan Winkelmann, Chairman and CEO ofLamborghini car in a press release when Carbon will now accompany motorsport events and other events of the Italian brand.
Launched in 2011 by the Devavry family house, Carbon Champagne has a special reputation for its cuvées produced in low quantities and also for its unique packaging in carbon packaging resulting from a 37-step production process.
The merger is part of a strategic moment as Lamborghini celebrates its anniversary 60th anniversary.
In recent months, the driver from Sant’Agata Bolognese has increased the impact of advertising related to the expansion of the circulation of his brand, in particular establishing a partnership with the fashion house Tod’s or with the American label Rhude. Last year, the manufacturer – which is often seen as one of the most influential brands on Instagram – also distinguished itself by making a clear shift towards Web3 with the launch of its first NFTs.