Aston Martin, but goodbye: the relaunch of the Stroll Senior

Aston Martinthe main brand present at Circus, has confirmed its commitment System 1 for the next few years, with ambitious plans to remain at Circus until 2030. During a strategic meeting at their headquarters in Gaydon, the Executive Chairman, Lawrence Strollexpressed enthusiasm for the brand’s future in motorsport to The Times.

“Our team’s presence in Formula 1 has not only increased the global visibility of our brand, reaching a massive audience of over 2.3 billion viewers, but has also revitalized the image of Aston Martin. These incredible performances have allowed us to attract a younger and more dynamic audience, helping to redefine our brand as synonymous with innovation, prestige and excellence in the motorsport world. System 1 continues to be the central platform for our marketing strategy, enabling us to communicate our values ​​and passion for high performance to an ever-growing audience worldwide.” explained Stroll. This effect extends beyond race tracks, positively affecting their attitude as well. street car.

Being involved in Formula 1 has allowed Aston Martin to enhance the global platform to showcase the brand’s excellence and technological innovation. Stroll emphasized the importance of this link: “Each race weekend represents a unique opportunity for us to showcase the elegance and performance of our cars to the world, embodying the values ​​of respect and excellence that have always distinguished Aston Martin. We are proud to continue this legacy through competition. In Formula 1, where the pursuit of excellence and passion for innovation merges with our brand culture.”

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