Leaked Memo Says Ford Raised 2023 Bronco Prices by Up to $1,250

A confidential memorandum that was acquired by The Washington Post revealed that Ford has raised prices for the 2023 Bronco by up to $1,250.

The leaked document, which was sent to Ford dealerships on Wednesday, disclosed that the automaker had increased the MSRP for the two-door Bronco Sport Badlands model to $37,495 from $36,245. The four-door Bronco Badlands model was priced at $41,495, up from $40,245.

The memo also noted that Ford has increased prices for the Bronco Big Bend and Outer Banks models, as well. The two-door Big Bend’s MSRP was raised to $32,095 from $30,845, while the four-door version increased to $35,495 from $34,245. The two-door Outer Banks model went up to $37,595 from $36,345, while the four-door version is now priced at $40,595, up from $39,345.

The document, which was signed by Ford’s director of pricing and market analysis, did not provide an explanation for the price hikes. However, analysts suspect that the price rise could be related to the increased costs of materials and labor associated with the production of the new Bronco.

Ford has yet to comment on the leaked memo. However, it is expected that the automaker will address the price change in the coming days.

The 2023 Bronco is expected to be released in the fall, and has already generated a great deal of excitement among off-road enthusiasts. It is equipped with a 2.3-liter, turbocharged EcoBoost engine, as well as a 10-speed automatic transmission. In addition, it offers a range of advanced driver-assist features, such as adaptive cruise control, lane-keeping assist, and automated emergency braking.

It remains to be seen whether Ford’s price increase for the 2023 Bronco will have any effect on sales. However, it is clear that the automaker is determined to maximize its profits from the eagerly anticipated off-road vehicle.