Lexus presents its Time installation at Milan Design Week

Japanese luxury car maker Lexus presents its “Time” installation on Milan Design Week. The exhibition features work inspired by the LF-ZC concept model, offering two futuristic experiences created by designers Hideki Yoshimoto/Tangent and Marjan van Aubel.

A conversation between humans, technology and time. On the occasion of Milan Design Weekone of the biggest events in the world in the field of design, luxury car manufacturer Lexus revealed Monday April 15 its installation is justified “Time”.

It is in Art Section and Art Garden at Superstudio Piùin the design district of Tortona of Milan, this fascinating exhibition is open to the public until April 21, 2024.

Timing features software that can anticipate user needs and that is constantly changing for each individual. Aligning this vision with carbon neutrality, Lexus is also exploring how energy and software can power mobility innovation.

“Since its inception, Lexus has continued to defy luxury car conventions,” explain Simon HumphriesChief Brand Officer. “The theme of the installation “Time” is based on our belief that experience and time are inseparable concepts. Time is not something that just passes, it is the starting point of all special experiences. Lexus values a human-centered philosophy, and we believe that providing people with unique experiences in this era where technology will allow cars to anticipate and change with the customer, it begins by exploring the relationship between people and time itself.

The packaging features work by two designers inspired by the concept model LF-ZCwhich explores the possibility of a next-generation battery electric vehicle.