Kia was honored at the Milan Design Week with the Automotive Design Award 2024

During the ceremony of the prestigious Automotive Design Award 2024, Come on he was honored for it”The Language of Brand Design“, an honor that the company received with great satisfaction. The Korean house introduced its creative philosophy in 2021, called ‘Opposites United’. This philosophy, built on three key concepts – tension, harmony and change – is inspired by the different forces of life of everyday life, serving as a source of inspiration for new perspectives and the development of innovative ideas.

At Milan Design Week Kia was honored for its new and revolutionary design philosophy

Kia was recognized for introducing various products to the market, but all of them were made following the same design direction, inspired by the design philosophy “rivals United“. Karim Habib, Kia’s Executive Vice President and Head of Global Design, said that by embodying the spirit of Opposites United, the Kia Design team is committed to using the power of design to create an innovative and sustainable future of mobility. The main goal is to improve people’s lives, making them easier and more satisfying.

The 2024 Automotive Design Awards magazine said: “Kia’s design, with its philosophy of the United of Opposites, has embraced an agile approach to change, without hesitation in taking risks. Kia’s new designs, which are immediately striking to the eye, challenge the established criteria of beauty, introducing a new and modern formal language. This ongoing innovation defines a new brand identity.