Citroen invests in the heart of Paris

Since the closure of the C42 on the Champs-Élysées at the end of 2017, Citroën no longer had a “flagship” in the capital. The opening, scheduled for April 19, 2024, of “Chëvron” will fill this gap.

To mark the launch of the ë-C3, the brand has decided to open a temporary space of around 150 m² which will be located on the Boulevard Haussmann, near the Opéra Garnier, in the heart of Paris. This store will be open for a period of less than a month, until May 17.

Like many pop-up shops or sites in the city center, “Chëvron” wants to be a meeting place. On the program, creative workshops but also a theater with comedians and stand-up concerts.

It will also be possible to have a drink or food there and the manufacturer plans to organize meetings with brand speakers. About forty events will be organized in that month.

Read too : Sébastien Caron, Citroën: “My leitmotif today is not to miss any customers”

This short-lived website is an opportunity to promote Citroën’s new electric car but also its new brand image.

“The central location will give pride of place to the ë-C3 which will have its own special area with light animations featuring fast charging as well as artificial intelligence based graphics animations for a unique brand experience”, issues a press release. A friend will also be displayed in this position.

“Chëvron” will also be a selling point. A consultant will always be there to help customers in their product discovery and offer them offers.

Remember that “Chëvron” will not be alone in this neighborhood. Cupra opened the Cupra City Garage in November 2023, a stone’s throw away, on the Boulevard de la Madeleine.