Find out__Hyundai: Digital Brand Position on Amazon live, HYUNDAI Motor Deutschland GmbH, Stories

• Hyundai is opening its digital brand space on Amazon
• If visitors are interested in purchasing, they will be directed to local Hyundai dealers
• In Europe, the Hyundai Brand Space will first launch in Germany

Hyundai is opening its first brand position on Amazon to deepen its digital engagement and customer focus. The starting signal for this new form of communication is being given here in Germany.

At the Hyundai Brand Space on Amazon (www.amazon.de/erfahrehyundai), people interested in Hyundai cars, as well as customers shopping on Amazon, can contact the Hyundai brand. Brand Space defines the Hyundai brand and provides information about the company’s technological advancements as well as its commitment to sustainability.

The Hyundai Brand Position introduces a new audience to the Korean car brand. And because they interact with the automaker in a familiar environment, potential customers find it easier to learn more about Hyundai. The first country in which Hyundai is opening a brand space on Amazon is Germany, at the beginning of April 2024. This is part of the current and innovative communication concept “Experience__Hyundai”. With a different approach and at the same time empowering customers, Hyundai will be better positioned as an established brand with a broad portfolio of future-oriented products and technologies.

“We are very pleased that Hyundai Motor Germany is the first country to be able to take advantage of Amazon’s reach and thus the existing customer trust. This is exactly in line with our new communication strategy to make Hyundai available digitally in a new way. In the Trade Store, the customer has direct access and learn a lot about our brand and its vision. If customers want to increase their knowledge of our products, they will be directed to our Hyundai website,” says Christina Herzog, Marketing and PR Director at Hyundai Motor Germany.

“Our partnership with Amazon at the European level underlines Hyundai’s strong commitment to meet customer needs where people already know,” adds Andreas-Christoph Hofmann, Vice President Marketing, Product & PR at Hyundai Motor Europe.

Hyundai will offer a variety of touchpoints on Amazon that can help customers access the brand space – for example showing ads that lead directly to the brand space. Within the Hyundai Brand Position on Amazon, potential customers can access content about the brand and a wide portfolio of products. There is also the option of going to the Hyundai Motor Germany website (www.hyundai.de), for example using the configurator for new car models or requesting an offer from your local Hyundai dealer. This means that dealers remain the point of contact for everything directly related to car sales.

“We are delighted to extend our strategic partnership with Hyundai to Europe,” says Nils Gräf, Managing Director of Amazon Ads Germany. “We are convinced that the new digital hub represents an innovative way to introduce new future customers to the Hyundai brand. We’re giving them the shopping experience they’re already familiar with while supporting local Hyundai dealers.”

Hyundai Brand Position on Amazon: