2023 results and 2024 outlook

Zapping Le Blogauto Results SEAT CUPRA 2023: Interview Robert Breschkow

2023: Record Year for Seats and Cupra

Kiti and Cupra are proving their strength on the European market. With its 17,880 sales, the first city recorded an impressive increase of 32% compared to the year 2022. At the same time, its market share increased by 0.1%. This extraordinary performance underlines the new nature of the brand and its ability to continue to seduce.

In turn, its sister brand has experienced more impressive growth. With 14,945 sales, it doubled its figures from the previous year, recording a staggering 100% growth. This success also translates into a significant increase in its market share, gaining 0.3%. Cupra, known for its bold approach and high performance models, has clearly established itself as a key player in the market.

Outlook 2024: Continued Growth

The opening of the Cupra City Garage in Paris marks a strategic shift for the brand. This new sales point, located in the heart of the French capital, demonstrates Cupra’s desire to strengthen its presence in key markets and be closer to its customers.

For 2024, Seat and Cupra are setting bold goals. Both brands aim for additional growth of 20%, continuing their positive momentum in 2023. Seti plans to consolidate its position through the relaunch of iconic models, such as the 40th Anniversary Seat Ibiza and Seat Arona FR, limited editions that combine heritage. and modernity.

Seat and Cupra, following in the footsteps of their Volkswagen group counterparts, emphasize innovation and customer experience. Both brands, recognized for their distinctive quality and design, continue to meet consumers’ growing demands for performance and durability.