Luca Vernoli head of communications for the RAM and Dodge brands in Europe

Luca Vernoli head of communications for the RAM and Dodge brands in Europe

Since April, Luca Vernoli has been the new Head of Press and Communications for the RAM and Dodge brands, for the expanded European region.

Born in 1972 with combined experience in the areas of Communication, Marketing and Public Relations, working for advertising agencies and international companies, the Turin manager aims to communicate, in an interesting and creative way, the characteristics and history of these two products historical. names.

To achieve the main goal, it will use an integrated communication strategy, on traditional and digital channels, capable of reinforcing Dodge’s “muscle cars” with an unstoppable RAM uptake and, therefore, increasing their brand awareness and brand reputation.

Graduated in Economics and Business in Turin with a passion for motor sports and winter sports, Vernoli began his career in 1999 at Adam&Partner Italia, as Senior Account for the Hong Kong Tourist Board, and then held that position in 2003 as Head of Communications, in the Licensing area, for the TOROC XX Turin 2006 Olympic Winter Games.

After the Olympic experience, the manager joins Fiat Chrysler Automobiles (FCA) holding roles of increasing responsibility aimed at managing communications, brand development, brand content development and corporate and institutional relations, dealing with the creation of major international events, launches of products and press conferences. . All in all considering the specificity of various business sectors, various market contexts and available budgets.