Alfa Romeo has chosen football star and successful businessman Luis Figo to be the ambassador of its luxury car called Alfa Romeo Stelvio. Thanks to a career that has led him to win the most prestigious titles such as the Ballon d’Or, FIFA World Player and UEFA Champions League, Luis Figo has always stood out for his brilliance on and off the pitch. Likewise, the Alfa Romeo Stelvio stands out for its blend of Italian style and design with the brand’s sporty DNA, while remaining true to the SUV philosophy.
The original, distinctive and multi-faceted car is worthy of an ambassador who has set the trend for competitive and stylish performance throughout his sporting career, and who continues to dedicate himself to football by nurturing new talent. It’s a reflection that made Alfa Romeo associate its luxury Stelvio SUV with the unforgettable soccer star Luis Figo.
Luis Figo’s talent remains a benchmark in the world of football more than a decade after he retired from football. Throughout his football career, he has worn some of the most prestigious jerseys in European football: fans have seen him defend the colors of Sporting de Lisboa, FC Barcelona, Real Madrid and Inter Milan during his career. In addition, he has won major individual trophies such as the Ballon d’Or (2000) and the FIFA World Player title (2001), and has won competitions such as the UEFA Champions League, the Confederations Cup and the European Super Cup.
Today, Luis Figo is still associated with football as an entrepreneur through Dream Football, a digital platform that seeks and develops new talents in the game by promoting equal opportunities, and is also a consultant to UEFA.
So the Portuguese star will be the perfect ambassador for the Alfa Romeo Stelvio, a car with a unique Italian design that brings the style and sportiness that defines Alfa Romeo to the world of SUVs, bringing beauty, emotion and power to this segment where models and aesthetics are limited and sometimes even Spartan.
The interior is inspired by pure Italian beauty, quality finishing materials and a high level of comfort and safety. Attention to detail is also evident in features such as the multi-function heated leather steering wheel with aluminum pads and leather sport seats in various colours.
In the mechanical part, the unique suspension of Alfa Link, the ideal weight distribution of 50/50 between the front and rear axles and the direct transmission of ZF 8-speed to ensure comfort, smoothness, efficiency and road behavior at a higher level. Under the bonnet of the Alfa Romeo Stelvio is a range of high-performance engines, including the Quadrifoglio version of the 2.9 V6 biturbo, worth the supercar’s 510hp.
“I’ve always loved the elegance and style of Italian designers and the Alfa Romeo Stelvio is full of details, inside and out, that remind me of Milan style. Moreover, it is a high performance car that provides great driving pleasure along with advanced technology that ensures maximum safety. For me, it is the perfect car, in terms of its beauty, performance and sophistication”says Luis Figo, businessman and new ambassador of Alfa Romeo Stelvio.
comp. Krzysztof Gregorczyk; movie: Stellantis