Citroen e-C3: a pop-up shop to help you buy this affordable electric car

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If its e-C3 is one of the cheapest electric cars on the market today, Citroën still has to invest more than other models to buy it. A pop-up shop called “Le Chëvron” has just opened in Paris, for one month. Fun is guaranteed!

On Thursday, April 18 evening, exciting music, light shows and crowds brought life to number 45 Boulevard Haussmann in Paris. However, this is not the address of a night club, but that of pop-up shop «Le Chrëvron» de Citroen, which celebrated its opening. The car brand has dedicated a special place in the center of the capital to show you its new electric city car, the e-C3, from all angles. This 150-meter pop-up shop will be open to the public free of charge until May 17, every day of the week, from 10:30 am to 8:30 pm On the program: 15 mini-festivals, stand-up shows, shoe customization or graffiti workshops , round tables with individuals, and food.

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Invest more to convince yourself to buy the Citroën e-C3

So Citroen is giving itself a month to make you fall in love with its 23,000 euro small electric car, launched on October 17 and going on sale in June. Which requires putting money on the table. Especially since, according to Citroën’s managing director, Thierry Koskas, “this is the most important launch of the last ten years for the brand”.

However, the boss does not reveal how much this pop-up shop and all the activities that go with it cost him. One thing is certain: Thierry Koskas could not “he never did all that” if the return on investment was not guaranteed. He still agrees to invest more in this electric model, one of the cheapest on the market, than others, “because it is the beginning of the product attack that will take place in 2024 and 2025. Citroën will renew 80% of its range, everything falls at the same time, and this new C3 is the first car that includes this renewal. We are going to explain that Citroen is back». The chevron brand intends to introduce the car to thousands of people, potential customers invited by their dealers from all over France, or Parisians and tourists, who wish to see this new electric model inside the “Chëvron”. Citroen dealers will be on site to offer offers to potential buyers. To see if all these efforts will be rewarded by the amount of sales of Citroën C3 electric.

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