With Polestar, build a car that can go into production

Polestar is once again hosting its design competition and this year it is partnering with a major automotive company: Hot Wheels. The theme of the 2024 edition is “dreams”, especially those “fueled by aspirational desires”. The overall winner of the contest will see their work sold for a small price by Hot Wheels. A good first for the Sino-Swedish manufacturer and a great marketing revolution.

They must be modeled after Hot Wheels

In its press release, Polestar is clearly inviting participants to give their ideas free of charge to “show off the exterior design”. Only one restriction: the final result must be modeled in 1:64 scale. This is the size of the Hot Wheels toy car control. Finalists will benefit from personal coaching sessions with the brand design office, to refine their creativity before presenting their design.. Participants are also invited to make the most of the tools at their disposal, and especially the artificial intelligence that has been approved to help designers in their creative process.

Participation will begin on March 5 and will be open until April 16. The jury will include Polestar design director Maximilian Missoni, interior design general manager Juan Pablo Bernal and automotive design research director Sam Livingstone.. Representatives from the design team at Hot Wheels are also part of the commission. Last year, the competition, whose theme was performance, gave birth to an electric supercar concept called Synergy.