Kia is launching an option to customize the dashboard in 30 NBA colors

An NBA partner since 2008, South Korean automaker Kia is taking advantage of the Playoffs to launch a new option for its cars by customizing the digital dashboard in the colors of one of the basketball league’s 30 contests.

To all Kia EV9 owners and basketball fans, this message is for you. On this 100% electric car, it is possible customize your cockpit in the colors of the Lakers, Bulls, Knicks, Celtics… The ultimate choice for those who want to show off their colors on their car.

Customization costs $39.99 per team, or over €37, through the Kia Connect Store. Once the purchase is made, and thanks to the Connected Car Navigation Cockpit (ccNC) Kia will be responsible for adjusting the screen theme of the SUV sold for €73,000.

“In the future, other Kia vehicles equipped with the modern Connected Car Navigation Cockpit (ccNC) infotainment system with OTA digital features and services should also be able to access the NBA theme. » describes a South Korean brand.

A few years ago, Kia stood out by launching a car air freshener and fragrance from 12 franchises.

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