Volvo World houses the brand’s past and future in Gothenburg, Sweden

Volvo Group and Volvo cars have long been separate entities, but both companies were founded and share headquarters in the city of Gothenburg, Sweden. To celebrate the brand’s past and future, they joined forces to create The world of Volvoa multi-purpose building located in a 236,000 square foot, five-story building that opened its doors last week.

“We want people to come here to learn about the past, the present but, most importantly, the future of Volvo. We would like to make it a meeting place for Gothenburg and a place where tourists put on top of their must-sees,” explained Magnus Wrahme, CEO of World of Volvo.

(Photo: Steve Bouchard)

The equipment was built according to the most sustainable and environmentally friendly concepts and materials. The common areas and the catering area are available free of charge to the public. For an affordable entry fee, visitors can enter the showroom and enjoy the full experience of playing video games focused on road safety – a theme around Volvo – and seeing Volvo cars from different eras. The facilities also allow for world-class concerts and conference presentations.

Roger Alm, president of the Volvo Group, said Volvo Trucks will invite customers to the Volvo World, hold product launches and regularly hand out keys to trucks purchased by customers.

Some photos taken at Volvo World (Steve Bouchard):

Volvo Titan Turbo 1951-1965, inline 6, 185 horsepower

Steve Bouchard has been writing about trucking for almost 30 years, making him the most experienced journalist in the field in Quebec. Steve has been the editor-in-chief of the prestigious Transport Routier magazine, published by Newcom Média Québec, since its creation in 2000. He is also the editor-in-chief of the website transportroutier.ca and contributes to Today’s Transportation and Trucking. Newspapers.

Steve also writes Transport Routier’s e-magazine, Road News, and is involved in the development of communications strategies for the ExpoCam show in Montreal, owned by Newcom.

Steve has held a Class 1 driver’s license since 2004 and is the only trucking journalist in Quebec to win the Kenneth R. Wilson Awards from the Canadian Trade Press, gold and silver twice each.

Steve has served as President and Council Chair of the Quebec Transport Professionals Club and represents the media on the Quebec Trucking Association’s Suppliers Committee. In 2011, he received the prestigious “Industry image improvement” award presented by the Quebec Trucking Association.

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