Maserati designed a car with … Barbie.  This is the result of cooperation

Maserati designed a car with … Barbie. This is the result of cooperation


Maserati has unveiled its latest SUV: the Grecale, designed by Barbie. A shade of pink, in the style of Barbie, covers almost every scrap of Maserati’s dream SUV.

  • Maserati has teamed up with Mattel’s Barbie.
  • The result of this unusual partnership is the limited edition Maserati Grecale, the latest SUV from the Italian brand.

The Grecale was designed to transform everyday driving into something special, and Barbie chose it as the vehicle to suit her varied lifestyle, from business meetings to parties, exhibitions and other exciting events.

Barbie Maserati Grecale, as Fuoriserie’s most limited edition, will be available worldwide in just two copies. One of them has just made its debut in Los Angeles as one of Neiman Marcus’ Dream Gifts in this year’s Neiman Marcus luxury department store catalog. A portion of the price of this exclusive American edition will go to the Barbie Dream Gap project, an international initiative of the Barbie brand that works with charities to give girls equal opportunities and remove obstacles they may face in life.

It is a work of automotive art

Barbie Maserati Grecale is a work of art created as part of Fuoriserie’s customization program. This program allows car enthusiasts to express their passion and creativity in creating their own one-of-a-kind Italian luxury car – based on the owner’s unique style and taste.

The bold new incarnation of Maserati’s Grecale is the Trofeo version, which oozes pure adrenaline with a powerful 530 hp V6 Nettuno engine. The shade of pink, according to the style of Barbie, covers almost every scrap of the dream SUV. It is completed with a bright yellow accent, inspired by the trident’s racing heritage.

Emblazoned with the Barbie logo, the exterior of the SUV is painted in a neutral color to show off the magical rainbow effect on sunny days. The luxurious black interior is characterized by leather upholstery, leather upholstery on the dashboard, floor mats and doors – emphasized by pink stitching – and headrests with the unique letter “B”.


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