Maserati Launches Into Electric Cars With “Folgore Day” Launch

Maseratia famous Italian car manufacturer luxemarked a milestone in its 110-year history with the much-anticipated event of “Day of Thunder” in Rimini, Italy. The Trident brand, known for its racing success and for creating some of the most famous cars in world automotive history, has officially entered the electric car market with the launch of its Folgore range.

The event, held on April 15, 2024, highlighted Maserati’s efforts in electrification, innovation and luxury in the best Italian culture. The Folgore range, which includes the GranTurismo Folgore, Grecale Folgore, GranCabrio Folgore and the upcoming MC20 Folgore super sports car, represents the future of the brand on a global level.

Davide Grasso, CEO of Maserati, spoke about the brand’s long-term vision, focused on the new Folgore range and its activities, highlighting the company’s role as Italy’s ambassador in the world of luxury. The Trident brand aims to have a complete electric range by 2028, with all models designed, developed and produced in Italy, specifically in the historic Viale Ciro Menotti factory in Modena.

Event “Day of Thunder” included three thematic areas provided electrical mobility, the Maserati Fuoriserie customization program and TRIDENTE, a fully electric luxury yacht developed in collaboration with Vita Power. Attendees had the opportunity to see the Grecale Folgore chassis, the heart of the Trident electric SUV, as well as the front and rear axles and the GranTurismo Folgore battery pack.

Maserati also launched its campaign “It turns you on”, with Italian musician Damiano David, who celebrates the passion, vision, innovation and Italian spirit of the brand in the context of its new electronic era. The campaign, directed by Gabriele Mainetti and photographed by Paolo Zerbini and Max Sarotto, tells the story of life and how it captures the heart and illuminates it, within Folgore’s three Maserati creations.

The Folgore range represents Maserati’s commitment to sustainable mobility, without compromising performance, elegance and craftsmanship. The first 100% Italian luxury brand to offer fully electric models in the Motor Valley, Maserati is poised to lead the luxury electric car market, offering an irresistible blend of cutting-edge technology, refined elegance and exceptional performance.

© Maserati