SPECIAL: A milestone from Modena: 60 years of the Maserati Quattroporte

On October 30, 1963, the Turin Motor Show – at that time one of the largest car shows in the world – opened its doors for its 45th edition. Maserati made the Quattroporte his first. This week marks the 60th anniversary of the luxury sedan that would eventually break new ground for six generations of drivers.

It is a celebration that remembers the milestones of the Modena brand, because the Quattroporte is one of the most striking examples of the Trident brand. From stylistic developments to innovative and technical developments – the Quattroporte represents a journey into a unique part of the automotive world. The sports limousine has introduced a new segment of the vehicle and is loved by a special customer base.

Like many iconic cars of the era, the Quattroporte has garnered much acclaim since its debut in the early 1960s, continuing to inspire successive generations. The Quattroporte is a product capable of reinventing itself, while remaining true to the pursuit of excellence in design and performance. After more than half a century of history and more than 75,000 units produced, Maserati has created a car that can always be innovative while remaining consistent.

founders

The first generation Quattroporte was a pioneer, created as a result of the intuition and courage of the Italian brand. The powerful 8-cylinder engine was race-derived and was perfectly matched by the robust yet elegant exterior and interior design. Over the years, the Quattroporte I positioned itself as a ‘limousine with a racing spirit’, and the original version reached a top speed of up to 230 km/h. It was an impressive car with a regal appearance, which was often featured at galas or awards ceremonies as a fancy transport for guests.

Quattroporte represents the passion and talent of everyone involved in different generations over the years. Frua laid the first lines, followed by other masters such as Bertone, Giugiaro, Gandini and Pininfarina, to the Maserati Centro Stile, home of the current generation Quattroporte. A family of technicians, mechanics, test drivers and designers brought cars from the drawing board to the road. The Quattroporte has long been a reflection of the Modena brand as well as of the professional lifestyle of many people.

It is awarded regularly

Although the second generation of the Quattroporte was a daring but less impressive effort, the Quattroporte III – in the hands of De Tomaso – marked a great success, followed by a new challenge that completely failed in the late 90s. Finally, models followed that made a strong break with the day of the past, but remained true to its winning formula, such as the award-winning 2003 generation later, after various new styles, technical innovations, changes in the organizational structure and countless models produced, the Quattroporte maintains its approach to exclusivity.

The Quattroporte has now become an established part of the automotive landscape. You will find the sports limousine in the garages of motorists, kings and princes, in various films (more than 60 times on the screen), shot on the red carpet or accompanying high officials at events and loved by VIPs in various industries. Sixty years later and after traveling countless kilometers, the Quattroporte continues its journey as the star of its time.

Immortal

Davide Grasso, CEO of Maserati, says: “The Quattroporte is the history of Maserati. The car that tells our story and has represented us with honor in the world of sports sedans for more than half a century. Since 1963, the model has marked the evolution of the brand, opening a previously unknown area of ​​choice for our most select customers, from the entertainment world to the global corporation.This model is a source of pride for us and a recognition of difference Italian character that Maserati has always wanted to export its creativity to the world. As always, the Quattroporte remains our flagship, appreciated for its refinement, attention to detail, performance, quality and spaciousness. All this, together with its timeless style, has made the Quattroporte immortal.”