Mazda invents turn signals that imitate heartbeats!

Mazda invents turn signals that imitate heartbeats!

At Mazda, the turn signal mimics the human heartbeat to make the car a little more human and less “technically cool”.

Mazda wasn’t satisfied with the coolness of its turn signals that provide a very basic rhythm. It’s not the first manufacturer to seek to offer this basic functionality more sophisticatedly.

We can think of Audi navigation indicators for example. But The Japanese manufacturer had an original idea.

Make a human blink!

Officially called Dimming Turn Signals (DTS), Mazda’s new way of accomplishing this basic automotive function has one clear goal in mind: personalize the automotive experience. In fact, instead of blinking in a basic way, now the human heart beat is simulated.

The local magazine, Mazda Stories, spoke to the man behind the innovation to understand this concept. Mazda designer and head of lighting development Atsushi Yoshida explains why couldn’t the manufacturer just use standard LED indicators.

” I wanted to breathe a sense of life into the turn signal, a feeling that would express the concept of the Car as Art », explains Yoshida, pointing that out LEDs are generally cool and clinical. He even compares the design philosophy behind this invention to Jinba Ittai – the famous philosophy of ” horse and one rider used in the development of the MX-5.

” I wanted to incorporate the Jinba Ittai – an intuitive connection between the car and the driver – so that even turning the wheel is a human-centered experience. He says.

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Core work and heart

It also explains how, by restoring the turn signal, Mazda wanted to bring peace and safety to pedestrians. According to him, he It focused on how the driver’s intentions come from their heart, down to their heart rate and heartbeat “.

Then he and the design team used it electrocardiogram to analyze the rhythm of the human heart. ” I saw the pulse waves rise, stop, and slow, resulting in a warm glow that LED lights don’t have. »

DTS technology may seem simple, even fancy, but it’s Mazda’s attempt to demonstrate that even mundane tasks have a personal touch. Yoshida says this” the breath of life” can be felt every time “you touch the different elements of a well-designed car – its shape, surface quality and light. “.

Commenting on the future of Mazda’s design, Yoshida says “ he wants to help add value to Mazda’s design through lighting. Even though the competition is increasing with electric cars and autonomous driving, I wish that the unique design of cars will continue without compromise.. »

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