F1.  Scuderia Ferrari changes name: HP has been presented as the new title sponsor – Formula 1

F1. Scuderia Ferrari changes name: HP has been presented as the new title sponsor – Formula 1


From the Miami GP, the Maranello team will change its name. A new title sponsor has been presented: “Scuderia Ferrari HP”

April 24, 2024

La Scuderia Ferrari e HP Inc. they declared historic title cooperation pluriennale which will officially begin at the event of Miami Grand Prix 2024, the sixth round of Formula 1 this season, scheduled for next week. This partnership between the two companies also includes a joint commitment to promotes sustainable innovation and accelerating the use of target technology in the Maranello team’s racing department, as well as the team Scuderia Ferrari Esports Team, of Ferrari Driver Academy and F1 Academy and Maya Weug.

Cas expected, logo on HP will make its debut in the single-seaters of Charles Leclerc and Carlos Sainz on the weekend of 3 to 5 May, coinciding with Miami Grand Prix 2024. Therefore, this will be the second novel planned for the American race as The SF-24 print will also feature a touch of light blue paying homage to the seventy years of the Modena car manufacturer in stars and stripes. The logo will also be on the car at the end of the week Maya Weug because it will also return to the line F1 Academy for the second round of this season. Ferrari and HP, with this multi-year agreement, will commit accelerating sustainable innovation through sports and technology. The companies will also cooperate to expand the scope educational programs in their teams and society for a lasting impact on future generations. As part of this partnership, the integration of HP products and services, which include adaptive equipment, computing, meeting technology and printing capabilities, will allow Scuderia di Maranello to increase the accuracy of training and improve strategic decisions, both on and off the track. .

“Our founder gave us the desire for sustainable development and it is from this that our creativity is born, on the road and on the road, along with our dedication sustainabilityfrom carbon neutrality for the education of younger generations,” he announced Benedetto Vigna. “In HP we have found the same values, which make it an ideal partner. We look forward to starting our partnership to face new opportunities and new challenges together“. The CEO of Ferrari will be there, along with a representative of HP, the head of the team Frederic Vasseur hey pilots Charles Leclerc e Carlos Sainzin the presentation of the new version of the SF-24, one seat Scuderia Ferrari HP.

With technology, performance and exceptional craftsmanship that fortify the future, the collaboration between HP and Ferrari is a natural one.“, he added Enrique Lores, CEO of HP Inc. “Both products are built on rich histories that have lasted for a long time. Through this unique partnership, we will have the opportunity to reach new audiences, drive business growth and create lasting impact for our customers and communities. Together we will raise the global race to accelerate sustainable innovation“.