Ignasi Prieto will be promoted to Cupra as brand director

From April 1, 2024, Ignasi Prietowho currently holds the position of global marketing director at Seat, will take over the role of the Cupra brand. In his new role, he will oversee brand growth, lead Cupra’s global marketing and product strategy, as well as network development, as well as Cupra City Garages. In addition, he will be responsible for Cupra Racing’s strategy.

Ignasi Prieto will report directly to Cupra CEO Wayne Griffiths and will work in collaboration with Sven Schuwirth who has been appointed senior vice president for sales and marketing at Seat. « Cupra always seeks to challenge the rules of the industry. That’s why we created this new position, to continue the growth of the brand at all levels, confess Wayne Griffiths, P-DG of Cupra. To fill this role, we needed someone with the drive and vision to take Cupra to the next level. Ignasi Prieto is without a shadow of a doubt the man we need. He has always demonstrated a 360° vision of brand strategy and creative thinking, which is exactly what Cupra needs to continue its growth. ».

His journey

Ignasi Prieto has two decades of experience in marketing and advertising within the automotive industry. He joined 2015 position as the global head of advertising. Two years later, he was appointed global head of brand content, sponsorship and social media for Seat. In January 2020, he was promoted to global marketing manager for Cupra, then in October 2021, he took over as head of global marketing for the two Spanish brands.

Before joining the Seat group, Ignasi Prieto worked for more than 8 years in Nissan where he held various positions in advertising, business strategy and customer experience. He has also worked as an account executive at communications and advertising agencies such as McCann Erickson, Delvico Bates and TBWA.