Ford Driving Academy resumes with Mustang Mach-E and Ranger

Let’s go a new version of Ford Driving Universityfree driving course program reserved for customers of Mustang Mach-E e Ranger.

Ford Driving University was established in 2017 is a program of driving courses developed in the context of Ford’s commitment to promote safety and responsible driving aimed at new owners of high-quality Ford models, with the aim of training and preparing them to manage their Ford Performance car with responsibility and care, and to drive it in complete safety.

In 2023, the program opened its doors to electricityconfirming Ford’s commitment to electrification, to be Ford Driving University, a follow-up course aimed at all those who have purchased a car from not only the Ford Performance range, but also the Mustang Mach-E.

Happiness is also guaranteed thanks to days set for off-road for Ranger owners, who fully embody the spirit of adventure that has always distinguished Ford. Therefore, customers will be able to test demanding and challenging routes with their own Ranger, always in complete safety and supported by a team of expert trainers.

The 2024 season opened in Modena on April 13, with a day set aside for theoretical lessons and driving on the track. The aim, in addition to having fun, is to compete with a high adrenaline experience and gain a better understanding of the behavior of vehicles in any situation.

Ford Driving University perfectly represents the two personalities that distinguish Ford today: performance and power, tradition and innovation – announced Fabrizio Faltoni, CEO of Ford Italia. Our Driving University embodies this dual spirit by offering participants a day in which they will experience the feeling and spirit of performance, and discover the adrenaline rush that gives even zero emissions.

But adrenaline will not be the only protagonist. Ford is committed to accompany its customers in the best way on the road to the supply of electricity. Ford Driving University is a great place to learn a completely innovative driving style and raising awareness of the zero-emissions driving experience. Participants will learn to change driving behavior, understand new criteria for evaluating consumption and performance, manage vehicle maintenance and take advantage of all the benefits offered by the new green mobility.

To create a complete program that includes different experiences and surfaces, Ford has chosen Bridgestone, one of the world leaders in tire manufacturing and sustainable mobility solutions, as its technical partner.

In addition to the tires, Bridgestone offers its technical experience during the event to explain to the participants how to best manage the tires in any driving situation, from extreme performance on the track to optimal use if they own a ‘100% electric car.

The partnership with Ford was born out of a common vision that puts research into quality and innovation in the service of sustainability and road safety – comments Lorenzo Piccinotti, Marketing Director of Bridgestone EMEA South Region. For this reason, we are proud to support Ford in their Driving University project, making our knowledge and products available to improve driving awareness for all participating drivers.

Source: Ford Italia