The global co-creator put the special BMW XM color with BMW Individual under the spotlight at Coachella 2024.

Munich/India. A burst of color, a burst of energy and an overflow of confidence: the exciting atmosphere of the Coachella Valley Music and Arts Festival in California and the impressive scenery and architecture of the Coachella Valley provide the perfect setting to showcase the unique design of the BMW XM. to dramatic effect. With its dynamic lines, wide surfaces, muscular proportions and sharp edges, the first high-performance model from BMW M GmbH exudes presence and confidence. And the visual design of the Sports Activity Vehicle gets even stronger with the addition of exclusive BMW Individual paint colors.

Color shades including BMW Individual Urban Green, BMW Individual Petrol Mica metallic, BMW Individual Anglesey Green metallic and BMW Individual Sepia metallic give the extravagance of the BMW XM a personal note. This vibrant color spectrum — all enticing shimmering effects and capturing a deep glow — provides a solid counterpoint to the stark desert landscape and mid-century modern architecture that gives the Coachella Valley its allure.

Collaborations with co-creators deliver emotive images with a unique aesthetic.

An international and diverse team of artists, designers and sportspeople such as Icelandic actor and professional footballer Rúrik Gíslason, German rapper Badmómzjay and TikTok star Lena Mantler feed Valley’s unique look and simple aesthetic to inspire each other, creating multimedia content for the channel. their social networks and create BMW XM in a new light. The line-up of international stars is joined by a wide circle of key opinion leaders from the worlds of music, art and sports – like Jon Batiste, Yusra Mardini, Nemanja Gasic, Chase Hudson, ARTLANTA, Chris Brickley and Gashi.

2024 will see BMW and Coachella collaborate for the sixth time. Through its cultural collaborations, the Bavarian automaker seeks to collaborate with up-and-coming designers and influential leaders from various fields, while also providing a platform for fellow designers to express themselves authentically. Photo and video sessions are both on the agenda at Coachella, as well as places in the intimate atmosphere of the festival and of course inspiring some amazing work.

Located east of Los Angeles, the Coachella Valley is known for its impressive diversity of desert landscapes and lush green grass dotted with palm trees. With its many dapper restaurants and bars, the character of the Valley is most prominently shaped by modern villas in the spacious bungalow style. The ethical architecture here and the closeness to unspoiled nature provide a picture and video canvas of incomparable beauty and create the perfect backdrop for a progressive car like the BMW XM.

BMW XM: The poster boy for the successful combination of high performance and electrification.

With its bold use of form, extremely comfortable interior and advanced plug-in hybrid drive system, the BMW XM represents the perfect combination of luxury, high performance and electrification. Depending on the model variant, its M HYBRID system uses a powerful six-cylinder engine or a powerful V8 petrol engine. Add the adaptive M suspension system and the intelligent M xDrive all-wheel drive and M Sport differential (both) to the mix and the BMW XM delivers powerful dynamics and eye-catching figures from 0 to 100 km/h (62 ). mph) running.

With its bold exterior design, the BMW XM also makes a big statement for the individual’s lifestyle, the special BMW Individual high-quality paint completes the scope for further personalization. All BMW Individual special color finishes are used in a separate manufacturing process – with the highest part of the work carried out by hand – and benefit from the most precise surface treatment. This careful finishing ensures an impressive depth of color and exceptional shine.

In the event of questions please contact:

Business Communication

Cypselus von Frankenberg, Product Communication BMW Cars

Phone: +49-89-382-30641

Email: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communications BMW

Phone: +49-89-382-30871

Email: Alexandra.Landers@bmw.de

Web: www.press.bmwgroup.com

Email: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading manufacturer of premium automobiles and motorcycles as well as providing excellent financial and mobility services. The BMW Group’s production network includes more than 30 production sites worldwide; The company has an international sales network in more than 140 countries.

In 2023, the BMW Group sold more than 2.55 million passenger cars and more than 209,000 motorcycles worldwide. Profit before tax in the financial year 2023 was €17.1 billion on a total revenue of €155.5 billion. As of 31 December 2023, the BMW Group had 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible actions. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management the core of its strategic direction, from supply chain through production to the end of use phase of all products.

www.bmwgroup.com

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WLTP combined: Energy consumption 33.6 – 32.5 kWh/100km and 1.9-1.5 l/100km; CO2 emissions 43-35 g/km; CO2 class B; Fuel consumption with reduced battery: 12.9-12-3 l/100km