From the biggest Seat car dealership to the biggest Cupra garage

Alsbach car dealership
From the biggest Seat car dealership to the biggest Cupra garage

Necdet has been a Bayram Seat dealer for almost 40 years. Now it has invested again in the future – in Cupra. He converted his car dealership south of Darmstadt into a Cupra garage, a key detail that is interesting.

Nine years after the then “world’s largest dealer of exclusive seats” opened a convenient new building in a small community south of Darmstadt, the former Seat car dealership has now relaunched with a completely different look. In Alsbach-Hähnlein, the name of the community of about 10,000 inhabitants, which is probably the largest Cupra garage of the Spanish independent sales partner in Germany has been available since the end of February. Company founder Necdet Bayram has been a Seat dealer since 1986.

“We do something right or not at all,” is Bayram’s motto. He did not want to make any compromises when building a new building nine years ago and invested six million euros in the house. Although the recently updated Seat CI was the design specification at the time, it was necessary to redesign the company to meet the specifications of the Cupra. It is clear at Alsbach-Hähnlein that the future in the sales network belongs to Spain’s Cupra. Apart from the Kiti logo on the outside, there is little that reminds us of the old parent brand.