PETRONAS Lubricants International and Mercedes-Benz are moving forward in the automotive industry with a strategic partnership agreement in the automotive aftermarket.

PETRONAS Lubricants International, one of the leading players in the global lubricants market operating in 100 countries, and Mercedes-Benz Global Customer Service & Parts will work together to create technical solutions that increase vehicle performance and efficiency, with the goal of driving the books of development. in the car sales sector.

Leveraging their respective expertise, the two global companies will use digitalization strategies, targeted market approaches, strong global partnerships and initiatives aimed at achieving carbon neutrality to increase customer value within the industry.

“At Mercedes-Benz Global Customer Service & Parts, our main priority is to provide a high level of customer satisfaction, to truly take care of their cars by providing high-quality, innovative and sustainable products for their cars,” said Andreas Jörg, Director. Service & Parts Business & Warranty & Goodwill Mercedes-Benz Cars from Mercedes-Benz Group AG.

“Our strategic partnership with PETRONAS Lubricants International is an exciting opportunity to further strengthen our commitment to our customers by collaborating on innovative technologies that will shape the future of mobility and customer experience,” added Andreas Jörg.

The successful history of the partnership is confirmed by the integration of PETRONAS Lubricants International’s advanced Fluid Technology Solutions™️ with the Mercedes-Benz engine – a partnership that has strengthened the Mercedes-AMG PETRONAS Formula One (F1) Team and eight world championships since 2010.

Hezlinn Idris, Managing Director and Group Chief Executive Officer, PETRONAS Lubricants International, confirmed the partnership with the following statement: “Building on our experience in developing Fluid Technology Solutions™️, we will continue to provide innovative solutions to meet advanced engine technologies and meet and our customers’ demands for advanced operation, including improved fuel efficiency, engine performance and safety.”

“With Mercedes-Benz Global Customer Service & Parts, we are expanding our global reach, making our solutions more accessible to the world and prioritizing customer value at the core of our offering,” added Hezlinn Idris.

As part of their joint efforts, PETRONAS Lubricants International and Mercedes-Benz Global Customer Service & Parts will also seek opportunities for joint marketing initiatives, educational programs and campaigns to raise public awareness of the importance of sustainable mobility solutions.

Translated by DeepL.com (free version)