Mercedes-Benz anticipates India to be its most rapidly expanding market in 2021 as well. The German carmaker has been making inroads into the country’s luxury-automotive segment since it debuted its products there in 1994.
According to the company, the favorable response of Indian customers to its cars and services is a major factor influencing its high-growth forecast. Mercedes-Benz India is also buoyed by the country’s growing economy and its expanding customer base.
In 2020, Mercedes-Benz India recorded a remarkable surge in sales, despite the COVID-19 pandemic. The company’s sales in India surged by 25.3% year-on-year, with a total of 13,231 units sold. The company also experienced a 45% year-on-year growth in its product exports from India.
The company continues to focus on customer experience as part of its growth strategy. Its varied product portfolio, customer-centric services, and an expanding dealership network are all contributing to the company’s growth in India.
Mercedes-Benz India’s Managing Director, Martin Schwenk, noted that the company has “successfully implemented a number of initiatives to drive customer engagement”. These include digital marketing campaigns and the launch of new customer-centric services.
In 2021, the company plans to launch several new products in India, including the S-Class, GLA, and GLS SUVs, as well as the AMG range. The company will also introduce new customer-centric services, such as its ‘My Mercedes Connect’ app and its ‘Remote Valet Parking Assist’ system.
Overall, as the company continues to invest in its Indian operations, Mercedes-Benz expects India to remain its fastest-growing market in 2021.