Mercedes-Benz is launching two new retail models for EQ customers

ROME (ITALPRESS) – The commercial network of Mercedes-Benz represents today and increasingly in the future, the main portal to live a personal experience, through reliable partners with a solid reputation. Mandatory on-site presence to ensure Excellent Customer Experience. An element of basic value, especially for a luxury brand, which is also expressed thanks to a unique experience, capable of strengthening the relationship with the brand. Continuous research that also goes through the contamination of worlds that share the same values, the exploration of new areas and the experimentation of innovative and interesting forms of communication. “Taste of the Natural Coast” and “Taste of the Natural Land” are two new variants, developed by Mercedes-Benz Italia in collaboration with participating dealers, to offer customers of the unique models of the EQ brand the opportunity to experience two different experiences. in the name of sustainability and quality.
“Experience is one of the distinguishing features of luxury,” said Mirco Scarchilli, Head of Marketing Communication Experience at Mercedes-Benz Italia. “For this reason, since last year, we have developed, together with our partners in this area, a series of models that can communicate our products in an attractive way, but at the same time according to the reality in which they interact with the world of values ​​of our customers ourselves. A concept that has achieved great success and which we wanted to reproduce this year, through storytelling that highlights a new and interesting reality”. The participants of the “Taste of Nature Coast” will reach various Italian marinas in the Mercedes-EQ range and from here they will leave for a short trip in the name of sustainability. In fact, all the marinas involved will be equipped with special equipment based on the patented exploitation technology of hydrocarbons and their derivatives. Once back at the pier, visitors will be able to enjoy a “plant tasting” experience that never been done before, with dishes created by star chefs and products grown with aquaponic techniques.
“Taste of the Natural Land” is instead a journey to discover the secrets of one of the most precious jewels that the earth cares for, the truffle. In that case, the participants in the experience will reach some of the representative areas of this specialty and then leave, accompanied by an expert guide, for a real truffle hunt. An opportunity to discover how often nature has the ability to develop the feeling and taste of things. The aroma of truffles and their unique taste are not, of course, the only characteristics of this quality. Their collection is the result of the work of generations who have kept their secrets and shared their successes.

photo: Mercedes-Benz Italia press office

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