A few days before leaving for Germany where he will lead the European region of the brand, David Perdomo HollatzThe CEO of Mercedes-Benz Vans France, took stock of the brand for 2022 and its outlook for 2023.
In 2022, in a context described as “difficult” against the background of the crisis in the supply of semiconductors and production restrictions, Mercedes-Benz Vans registered 19,072 vehicles in 2022, a decrease of 16.7% below the overall market (at -19.5% ) Therefore, the Etoile brand can remain in the top 3 lists of imported brands in France. David Perdomo Hollatz highlighted the successful launch of the second generation Citan and T-Class with 2,045 registrations (+35%), gaining one market mark.
In the top segment, that of Vito (and its derivatives), Mercedes registered 8,613 vehicles (-6%) while this market recorded a double drop. The Sprinter remains the brand’s best-selling utility vehicle in France, as everywhere else in the world. With 9,518 units, it represented 54% of the brand’s registrations.
The 24% drop from 2021 in Sprinter sales is explained by the lack of availability of the model. The ESprinter, with 515 vehicles, was the leading electric car in France in 2022. More generally, Mercedes electric vehicles, with 1,003 registrations (against 868 in 2021), increased by 16% in the past year and represented around 4%. of the brand mix.
Confidence for 2023
“Overall, order levels were good last year and are still good at the beginning of January 2023. This allows us to reflect on a dynamic 2023 with the launch of new versions of the Citan” explains David Perdomo Hollatz. Mercedes will definitely launch new versions of its Citan (eCitan and Citan long) along with the EQT.
This will complete the Mercedes electric car offering, available in all models. “In this way, we hope to achieve a significant increase, worth double digits, of our market share in electricity. We also want to continue to focus on our premium rates while developing our ‘phygital’ approach, combining digital and internet tools with our sales and after-sales network.” concludes the director of Mercedes-Benz Vans France for a few more days.