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AutomotiveINNOVATIONS Awards 2022: Mercedes-Benz Group AG is the most innovative automotive group in the world in 2022 – ahead of Volkswagen and Tesla / VW on audio brands, Tesla in the area of autonomous driving and connected services / BYD is the brand of Most innovative in electric drives / The most innovative suppliers are BASF, Hyundai Mobis, Kautex Textron and Bosch
Innovation is what drives the automotive industry. They have always promoted society and industry. The Center for Automotive Management (CAM) has been identifying the best innovation achievements among manufacturers and suppliers as part of the AutomotiveINNOVATIONS survey since 2005. For eleven years, the Center for Automotive Management (CAM), as well as an audit and consulting firm of PwC Germany, has been honoring the most innovative groups, brands and products in the automotive industry in an extensive database of more than 1,000 innovations every year.
In the current OEM position, Mercedes-Benz Group AG wins the title as the most innovative automotive group and is recognized as the Mercedes-Benz brand in four other categories. With an index value of 134, the Stuttgart-based group takes first place, as it did in 2019, ahead of Volkswagen AG (125) and – by some distance – Tesla (87). SAIC (71), fifth last year, has risen one place to fourth as the best Chinese company, ahead of Geely (70). After fourth place last year, BMW got sixth place this time.
An important reason for the success of Mercedes-Benz is the highest level of global innovation among car manufacturers in the world, about 50 percent. So the manufacturer lives up to its reputation as a pioneer in the world of cars. Among other things, Mercedes-Benz can score in the electric vehicle area with the Mercedes-Benz EQS, which has the lowest consumption of BEVs in the luxury class segment. In the field of connectivity, Mercedes-Benz impresses with innovative works in the area of lighting and steering systems, which can be updated “over the air”.
The basis for decision-making for the AutomotiveINNOVATIONS Awards is an annual survey based on the Center for Automotive Management (CAM) innovation database. Since 2005, CAM, led by Prof. Stefan Bratzel examines the product innovations of international car groups and evaluates them according to quantitative and qualitative criteria. For the year 2021, CAM analyzed the innovations of 28 car manufacturers worldwide and visitors with about 80 car brands. A total of 657 individual inventions were evaluated. Among them are the first 179 of the world. Criteria such as maturity, originality, customer benefit and level of innovation were included in the evaluation.
VW leads in volume brands, Mercedes-Benz in premium brands, MB EQS wins model position
“Although two German manufacturers, Mercedes-Benz and VW, are ahead of the groups and also lead many technology categories with their main brands. But for the first time two Chinese companies are among the top 5 car manufacturers. Electric is among the brands of Volume also feature Chinese brands such as BYD or Maxus in the top three positions. This is the latest result of the process of acquiring Chinese players that has been going on for many years in terms of innovative strength. . . Even in the most innovative segments, newcomers like Xpeng or Nio are now trying to find German brands to measure and have Tesla as a role model, comments Felix Kuhnert, Automotive Leader at PwC Germany.”
Prof. Stefan Bratzel, Director of CAM, says: “In addition to electronics, the constantly updated ecosystem of Internet services is becoming a key success factor for car manufacturers. To do this, all established manufacturers must significantly expand their core capabilities in these future fields and. strategically for faster time to market Enter in collaboration with relevant digital players.”
As in the previous year, among volume manufacturers, VW leads the ranking as the most innovative brand in 2022, followed by Ford and BYD. Volkswagen scores high in the area of ”autonomous driving/ADAS” and democratizes innovations such as adaptive cruise control with topological functions or the Level 2 “Travel Assist” system in the small car class (Polo) and Small SUV (Taigo ) In the car area, VW expands its range with the ID.BUZZ, among other things, and improves the existing models at the same time, for example with high charging capacity in the ID.3 as a world first in the segment .
In the “Interface & Connectivity” category, VW also wins the race for audio brands. From 2022, the “Connected Services” area will be added as a new category with the most important internet services in the areas of infotainment, autonomous driving, e-commerce and internet financial services. Here too, the VW brand takes first place ahead of the new Chinese Xpeng, followed by Ford. VW’s range of connected services ranges from its own charging network (Electrifiy America) to enabling autonomous driving functionality and payments subsidiary PayByPhone.
Among the premium brands, Mercedes-Benz is far ahead. As was the case last year, Tesla and BMW also enter the top 3 in this segment. Mercedes-Benz’s strengths lie above all in the area of electric vehicles, but also in connection with driving concepts and innovative displays. The Mercedes-Benz EQS in particular gets many world firsts, such as the main screen with dynamic feedback function.
The Mercedes-Benz EQS also wins the award as the most innovative model of 2022. The new C-Class is also followed by the Mercedes model, with the BMW iX taking third place. As a light of technology, EQS is interesting in several areas, for example and the car, in addition to its low consumption, also has the second highest range in the world in the segment of the luxury class.
Not surprisingly, Mercedes-Benz is also the number one brand winner for drives. However, three Chinese companies in the first three positions in the list of powertrain products by volume is the first in the history of the AutomotiveINNOVATIONS Awards. BYD ranks first ahead of Maxus (SAIC Group) and GAC, followed by Volkswagen and Ford in fourth and fifth place respectively. BYD is launching its innovative “Blade” and Dolphin battery technology in the small car segment and, together with the “X Dream Concept” study, presents a vision of a long-range and fast-charging SUV (145 km in 5). minutes).
Tesla is a leader in autonomous driving and connected services
In the area of autonomous driving/ADAS, on the other hand, Californian manufacturer Tesla ranks first as the most innovative brand. Tesla is a pioneer in Level 2+ autonomous driving, where the car can drive independently in a range of applications such as highways and city traffic, but the driver must monitor the system at all times. As part of the beta version, Tesla is already offering this functionality in its models (including the Model 3) to a limited number of users.
Tesla will also be an award winner in the new “Connected Services” category, in which online, vehicle-related services are evaluated based on an analysis of the status quo from 2012 to 2021. Tesla covers all key areas from charging services and the global network of Supercharger fast charging to infotainment for arcade games platform and data-based car insurance and real-time toll. Additionally, Tesla’s autonomous driving and parking functions can already be updated over the OTA and are therefore available as a service.
Four suppliers with technological solutions starting in the fields of the future
About 400 original designs from car dealers were also evaluated as part of this study. The AutomotiveINNOVATIONS Awards are presented in four categories by a jury of experts for the best innovations. In the field of drives, innovation in the field of “cell chemistry” from BASF was able to assert itself. The high-energy HEDTM-NCM cathode material ensures high energy density and thus enables a long electric vehicle range and low costs. Hyundai Mobis is the winner in the “Chassis, Body & Exterior” category with the E-Corner module, which combines steering, braking, suspension and drive systems. It allows the easy use of platforms thanks to the variable wheel and the wheel rotation of 90 degrees for side driving and turning instantly.
Kautex-Textron convinces by using a software-controlled cleaning system called “Allegro Premium” for environmental sensors, whose cleanliness is of critical functional and safety importance for assisted or autonomous operations. The system increases the utility of support systems customers because it increases the availability of systems under severe weather conditions. The “Interior and Interface” category is dominated this year by Bosch with its “Ridecare” car sharing service. The first feature of the Ridecare series is smoke and damage detection. Using cloud-based data analytics and artificial intelligence, participating service providers receive critical information transparently and in real time about whether a vehicle has broken down or been towed. Innovation is therefore a driving force behind the spread of car supply, as it covers an aspect of interior cleaning that is often criticized in practice.
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The Center for Automotive Management (CAM) in Bergisch Gladbach is an independent, scientific institute for the experimental research of vehicles and mobility at the University of Applied Sciences in Bergisch Gladbach. More details below www.auto-institut.de
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Center for Vehicle Management (CAM)
Prof. Stephen Bratzel
Phone: (0 22 02) 28 57 7-0
Original content from: PwC Germany, distributed by news aktuell