Michelin and Pirelli have been ranked highest in the JD Power 2018 Original Equipment (OE) Tire Satisfaction Study, which provides vehicle owners with an understanding of the tire brands that are most likely to provide the highest levels of satisfaction.
The study, which was conducted from June 2017 to May 2018, examined customer satisfaction with OE tires across five factors: tire ride, tire wear, tire appearance, tire traction/handling, and tire price. Michelin and Pirelli achieved the highest scores in the study, garnering 856 and 853 points out of a possible 1,000, respectively.
Michelin achieved particularly high scores in the tire wear, tire traction/handling, and tire price factors, while Pirelli scored particularly well in the tire ride, tire appearance, and tire traction/handling factors. Additionally, Michelin and Pirelli ranked highest among all tire brands in the tire wear and tire traction/handling factors.
The JD Power OE Tire Satisfaction Study is based on responses from nearly 35,000 original owners of 2017 model-year vehicles who purchased their vehicle new and had their tires replaced at least once during the first nine months of ownership.
The study revealed that overall satisfaction with OE tires is highest among luxury vehicle owners, with an average score of 867 points out of 1,000. Owners of non-luxury vehicles, on the other hand, scored an average of 849 points out of 1,000.
In conclusion, the results of the 2018 JD Power OE Tire Satisfaction Study indicate that Michelin and Pirelli are the two tire brands most likely to provide the highest levels of customer satisfaction. The study revealed that luxury vehicle owners had the highest levels of satisfaction with OE tires, while owners of non-luxury vehicles had lower levels of satisfaction.
Overall, the study provides vehicle owners with an understanding of the tire brands that are most likely to provide the most satisfying ownership experience.