Microsoft overtakes Amazon – Tesla strong again

Microsoft overtakes Amazon – Tesla strong again


Microsoft overtakes Amazon in Interbrand’s 2022 Best Global Business Report. Microsoft is worth more than Amazon for the first time since 2017. Apple remains the undisputed number one. Interbrand today publishes this year’s edition of the prestigious “World’s Best Brands” survey at the Web Summit in Lisbon, Portugal.

The year 2022 is characterized by uncertainty and constant change. To succeed in such an environment, you need the ability to constantly develop yourself. The results of the ranking of the 100 most valuable brands in the world make this clear: The brand awareness of the most successful brands has reached a new level. The most valuable brands position themselves in cross-industry and cross-sector experiences and take on broader roles within society. This is what the theme of this year’s report says: “Brands as Leadership Actions”.

The most important developments in the top 100

Apple remains No. 1 for the tenth year in a row, while Microsoft takes the No. 2 spot, beating Amazon (#3).

Brands Microsoft, Tesla and Chanel each recorded strong growth compared to last year, each with a 32 percent increase. Although Tesla cannot directly build on climate change in 2021, it can overtake BMW (#13) because of the steady growth going on. Lego also scores with an impressive 30 percent growth rate (#63).

Among the losers this year are Canon (minus 15 percent) and H&M (minus 8%). Overall, however, only seven brands will lose value this year. In 2021 there were still 15 brands.

Luxury brands Dior, Chanel, Hermès, Gucci, Louis Vuitton and Prada are growing strongly this year with an average growth rate of 22 percent.

Amazon’s share has recently come under a lot of pressure after a weak outlook for Christmas business. Investors are waiting for stability. Microsoft stock is now technically on the charts. However, DER SHAREHOLDER advises to remain on the board. Remember to stop at 195.00 euros!

(With material from dpa-AFX)