Lexus at the Milan Design Week 2024 talks about future mobility

For Milano Design Week 2024 Lexus brings his vision of the future and makes it happen time to install which is based on the Lexus Future Zero-emission Catalyst, a concept that reflects the brand’s passion for maximizing the potential offered by electrification and innovation, to shape its design. a new idea of ​​mobility .

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The installation

The brand is at the event, until April 21, for the 15th consecutive year and the installation is open to the public until the end of the event. Superstudio Più Art Gallery and Art Garden in the Tortona area. Time to split two jobs: “Beyond the Horizon” by Hideki Yoshimoto/Tangent, an installation inspired by the concept of the LF-ZC (Lexus Future Zero-emission Catalyst) concept car, a new modern electrification model that will allow for ultra-powerful driving, and “8 minutes and 20 seconds” by the Dutch solar architect Marjan van Aubel, where the common theme of time reflects the progress made by Lexus in the design and manufacture of human-oriented vehicles. This second work uses solar energy, thanks to organic photovoltaic (OPV) panels and is a three-dimensional interpretation of Lexus’ innovative electrification model, which aims to push the boundaries of design and technology towards a zero-emissions future. In the first, however, the most advanced technology is combined with ancient Japanese craftsmanship to create an immersive space with the LF-ZC at the center, a symbol of Lexus’ future innovation and mobility.

LBX also in Milan

With Time, in Superstudio it is possible also admire LBX, short for the Lexus Breakthrough Crossover compact SUV, which Lexus entered a new market, redefining the new concept of true luxury in a small car. Great priority has been paid to the design of the space, designed based on the concept of Lexus ‘Tazuna, with the main control and information sources placed immediately near the driver; therefore, their operation requires only small hand or eye movements.

Protagonist cars at Milan Design Week 2024