K2 Precise will handle the development of the digital customer channel for the Seat and Cupra brands in Poland

K2 Precise will improve customer service processes throughout the purchase and after-sales process in digital channels based on Adobe Experience Cloud solutions.

K2 Precise from the K2 Group (in the process of changing its name to Fabrity) won the Volkswagen Group Polska bid for the Seat and Cupra brands. Under the concluded agreement, K2 Precise will ensure the optimization of the digital processes of the customer journey for the Seat and Cupra brands. The service will handle the entire purchase process and post-sale, including content customization and analytics services. The collaboration between K2 Precise and Volkswagen Group Polska covers technology and marketing aspects.

“When we chose a partner, we attached great importance to the completeness of our key capabilities and understanding of digital marketing activities in the automotive industry. The coming years will certainly bring many challenges to this industry, so we needed a partner who would meet us from experience, a non-judgmental approach familiarity and understanding of our business needs. – emphasizes Atarzyna Dziomdziora, PR Manager SEAT & Cupra at Volkswagen Group Polska. “The solutions proposed by the agency K2 Precise during the tender process were innovative and met our needs” – he adds.