Kia unveils its project at Milan Design Week 2024…

Come on gift to Milano Design Week 2024 his Designing a Cultural Communication Project. Renowned artists will exhibit new works inspired by Kia’s “Opposites United” design philosophy at the Museo della Permanente in Milan from 15 to 21 April.

New Kia project at Milan Design Week 2024

In last year’s edition, Kia demonstrated its design philosophy by participating in a wide-ranging discussion through the exhibition. rivals United. Where the gathered community of participants shared their thoughts and ideas.

This year’s edition will continue discussions and talks with participants from various sectors. A bold choice that aims to reinforce Kia’s creative culture rather than a monologue on the brand’s design history.

Participants of this and previous editions – including artists, designers and exhibition organizers – will promote cultural creativity to communicate directly with anyone visiting Milan Design Week. The conversation will take place through three different types of artistic installations: Individual and Collective, Visible and Intangible, Complete and Infinite.

Individual and Collective: different ways of life according to Kia presented at Milan Design Week 2024

The individual and collective spheres represent two different ways of living life and understanding the world. No one excludes the other. All this is shown through the combination of multisensory installations of Anna Galtarossa, “Disco Spirit”, and concepts “Daily Dense Dance Desiderio” and Riccardo Benassi.

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Galtarossa invites the visitor to travel through the personal perspective of the artist, showing his experience beyond the boundaries of space by connecting the material world with augmented reality; Benassi, on the other hand, introduces us to the digital world of technological ideas, reflecting happy times and ideas of common practices with conceptual and monochromatic work.

The concept of unity of opposites

Attention to appearance increasingly leads to the neglect of certain senses, even the loss of smell, but the sense of smell can connect space and time in a new way, opening up new possibilities of perception and enhancing the experience of the world. What do you think about the smell of something that does not exist, about the idea of ​​possible perfumes, considering the idea of Are you against United?

Multidisciplinary artist Sissel Tolaas uses it masterfully industrial sci-fi elements inside “whereWearewhere”, a state-of-the-art device designed to propagate a new and invisible sensory architecture. Pushing the boundaries of perception to produce what will be remembered by many as “the scent of Opposites United 2024,” Tolaas expands the realm of perception to evoke the scent of the future.

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