Towards the AOC label for new designs!

L’Protected natural selection (AOP) or controlled (AOC) designates the product that all production steps are carried out according to recognized skills In one geographical area which gives its characteristics to the product, remembers the National Institute of Nature and Quality. AOP protects the product name throughout European Union… like Parmesan.

Appellation d’origine contrôlée (AOC) designates products that meet the AOP criteria. But it protects the name in a certain region, for example French or Italian.

Builders face the concept of terroir

“It is the idea of ​​terroir that is based on the concept of natural names », emphasizes organization. Remember that terroir designates a certain geographical area from which the production draws its authenticity, asAlfa Romeo He is in Milan, Italy.

The Italian law of 2003 also specifies thata product made abroad cannot use an Italian-sounding name. The point made by Italian Minister of Industry, Adolfo Ursorebuking the name of baptism « mislead » of The new electric SUV released by Alfa Romeo. With good names Milano (named Junior) gathered inside Stellantis factory in Tychy in Poland, Italian leaders saw red!

A decision that can set a precedent

It remains sosuch a marketing ploy itself is not new. In his day, Citroen Élyséewhich later became Citroën C-Élysée – a note sedan produced in China for the domestic market and then in China and Spain during the introduction of the European market – had not caused much reaction from the French government or citizens. One example among others.

L’Alfa Romeo Montreal of 1967 had adopted the name of the city where the model was presented, without having any Canadian DNA at all.

When the original idea (eg « made in France ») is included in the production of manufacturers who do not hesitate to make it part of the sale, The Italian decision may, however, set a precedent in the future. It remains to calculate the cost of the Stellantis conflict…