Rivian offers a new R1 discount when you trade in a gas car

In honor of Earth Day, Rivian has introduced a new “Upgrade Electric” offer, where new customers can take advantage of a different discount on the R1S or R1T EV by trading in certain combustion models. There are other eligibility requirements; learn more below.

Take advantage of Rivian’s big discounts, now through June

According to Rivian, it has introduced a new demand lever today which offers a discount to qualifying new buyers/lessees who take delivery of a new R1 EV before June 30, 2024. In addition to getting the R1 purchase or lease discount, as outlined below, customers can also qualify for a one-year toll fee extra. on the Rivian Adventure network (RAN).

Here’s how the discounts break down for R1 customers in the US and Canada:

• R1T Standard, Standard+ Pack – $3,000 / $4,500 CAD
• Great R1T package – $4,000 / $6,000 CAD
• R1T Max Package – $5,000 / $7,500 CAD
• Great R1S package – $1,000 / $1,500 CAD

Additional requirements for Rivian:

Any Rivian vehicle model and package combination not listed above is not eligible for this offer. Eligible Rivian vehicle configurations must be selected and purchased or rented through Rivian’s online Shop. A $1,000 non-refundable deposit is required to reserve your setup through the Store. The discount will be applied as part of the transaction for your Rivian R1 car

Rivian points out that in order for R1 buyers/lessees to qualify for the above discount, they must trade in a gas-powered vehicle, but not just any gas-powered vehicle. It should be one of the following

• Audi:
  • Q5, Q7, Q8 – 2018 or newer
• BMW:
  • X3, X5, X7 – 2018 or newer
• Ford:
  • F-150, Explorer, Expedition, Bronco (excluding Bronco Sport) – 2018 or newer
• Jeep:
  • Grand Cherokee, Wrangler, Gladiator – 2018 or newer
• Toyota:
  • Tacoma, Tundra, Highlander, 4Runner – 2018 or newer

This is a smart move by Rivian as it not only gets gas-powered cars off the road and replaces them with R1 EVs, but also takes over the gas versions of some of its competitors. This offer is limited to one Rivian discount and one year of free billing per active trade-in.

Qualifying buyers/employees must take their R1 submission between April 22, 2024 and June 30, 2024. Learn more here.